THE REAL KOREAN BEAUTY SECRET ISN'T 12 STEPS
KOREAN BEAUTY IN THE MEDIA Have you felt a little bombarded by Korean beauty products in the media lately? Even Estee Lauder is inking a deal with Dr. Jart+ at this very moment to get in on the Korean action. I'm here to briefly debunk and demystify a little about Korea and extrapolate the stuff you really need to know! KOREAN BEAUTY PRODUCTS Most of the products that make it to the US from South Korea are cute toys and gimmicks. The cosmetics definitely don't outperform MAC, Make Up Forever or Nars- they're just fun. The Japanese still rule liners and even Korean Cult brand Clio licenses their Kill Black Liner Formula from Japan. Smart move Korea. What makes a few Korean products really so wonderful is their skincare is generally safer than Indie Brands in the US, solves a problem and get you a LOT of bang for your buck. What might cost $200 in the United States or Europe is $40 (or less) in Korea and now in the states. There are some smaller brands in Korea that have...