The other day an old client of mine that moved to another part of the country sent me an ad (not the one pictured above) about a product that claimed to be the next biggest thing and wanted to know what I thought of it. She happens to be a master photo retoucher. Dr. Oz endorsed the product, "Demi Moore was using it" and the ad boasted several impressive before and after clinical photos. When looking at an ad the first thing that I do is look at the ingredients. Vitamin C and Hyaluronic Acid. Nothing that 1000's of other products don't already have. Since I am also a formulator I wasn't aware of any earth-shattering materials coming to market, but I can't be everywhere in the world at all times. As a side note Hyaluronic acid is a lot of hype. The molecules are too large to penetrate and affect any moisture below the top, dead layer of skin (epidermis). The Dermis (lowest skin layer) is where the cells really need the moisture to help them function better. Hya...